Use direct mail to entice customers. Direct mail still works for a variety of businesses. You can purchase a mailing list that fits certain specifications, such as neighborhood or income level, and send your mailing to these people. Be sure to target demographics that fit your product. The more targeted your mailing is, the greater likelihood you will receive interested leads. 

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Once you know who you are targeting and have determined how best to reach them, you need to have a plan for collecting contact information. The first part of the process involves funneling all prospects to a standard form or landing page that encourages them to share their contact information, generally in return for a free gift, a coupon, a sample or some other value-added incentive.
In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out. Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy.  Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the funnel.
Attention scarcity is driving a shift from “rented attention” to “owned attention”. Historically, most marketing has been about renting attention other people have built. An example of this would be if you purchased an ad in a magazine or rented a tradeshow booth. But in the noisy, crowded market that today’s buyers live in, rented attention becomes less effective as attention becomes even scarcer. Of course, this is not an either-or proposition; you will ideally use a mix of rented vs. owned attention for your lead generation efforts to be affective.

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. You score leads based on the interest they show in your business, their current in the buying cycle, and their fit in regards to your business. Lead scoring helps companies know whether prospects need to be fast-tracked to sales or developed with lead nurturing. Lead scoring is essential to strengthening your revenue cycle, effectively drive more ROI, and align sales and marketing.

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Focus your teams efforts on nurturing better quality leads that will have a greater impact on your sales since these leads are already interested in your content and services, closer to converting to a customer than other leads with a lower score. Analyze the rise and fall of your lead’s score to better understand what stage in the process most leads begin to fall off and how can this be corrected, as well as when most leads are ready to be passed off to sales.
Web Fox Marketing is a website agency in Livonia, Michigan SEO as well as digital marketing experts. We serve our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Ann Arbor and beyond. In addition to digital marketing services, we are knowledgeable in search engine marketing advantages, Google ads marketing (PPC), SEO services, social media marketing, and much more!
Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a company that sells to other businesses (B2B), that has an interest in the products or services you are selling.

If you’re the owner of a gym, you know that generating new gym membership leads is one of the most important aspects of your business. New leads turn into new clients and new clients turn into increased gym revenue. Recurring monthly revenue is the life-blood of any fitness business, and the more leads you generate, the better. However, there is no secret gym lead generator out there. It takes work, patience, failure and practice. However, if you put in the work, you’ll be getting more leads in no time.
An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.

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We discuss the use of gym sign spinners in another blog post, but it’s a great way to generate leads. If there’s one thing that’s great about sign spinners, it’s that they get a LOT of eye traffic. Just think about the last time you saw a sign spinner. You probably remember EXACTLY where you were at when you said to the kids in the car, “Kids, look at him spinning that sign over by the stoplight.” You also probably remember the business he/she was promoting. Put your gym logo on the sign and get that spinner out there! Better yet, put your FitnessTexter texting code on your sign. That way, if people are stuck at a light, they can text your code for your free week pass and you’ll get an email lead notification. If you’re not a fan of using a sign spinner, sit down with your marketing team and try to think of creative ways to get the word out about your business. You could be the best gym in your entire city, but if no one knows about you, it doesn’t do anyone any good. Time to brainstorm!

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