Referrals are a powerful source of quality leads. If someone used your product and saw great results from it, they would recommend it to their colleagues and friends. In most cases, they won’t spread the word to people with little to no interest in your product, as it will be a waste of their time. Instead, they will ask someone who they think will have the finances and the need for your product, which matches the description of a quality lead.
When you sign up for a 10-day free trial of FitnessTexter, we send you a flyer to post on your business’s Facebook wall that has your logo on it, as well as your FitnessTexter texting code and promotional information. To get the word out about your FitnessTexter promotion and start generating leads, simply post the flyer to your Facebook. Instantly, you can leverage your Facebook followers and start producing tangible business results from them. If they aren’t already members, they might send a quick text and get your promo deal. If they ARE members, have them share the flyer on their own Facebook walls so that their friends sign up as well. It’s that easy! Most of our clients also request that we photoshop their current Facebook cover photo to include their texting promotion. It only takes us a few minutes to do the photoshopping and it can pay big dividends when you start generating a lot more leads each month. If you’d rather do your own design work, check out Fotor’s Cover Photo tool. Facebook provides a great way to generate more gym leads. Make it a point to post your FitnessTexter banner every once in a while (and change your background picture), and you should start to see some nice lead generation.
This suggestion can take a bit longer, but it will pay results in the long rung. Before you print your next batch of business cards, add your texting slogan to the bottom of the business card. Then, here’s the important part, make sure to GIVE OUT YOUR CARD. There’s no point to having a business card if you aren’t giving it away. I’ll be the first to admit, I have thrown away lots of business cards after logo changes and title changes. I always ask myself why I have so many left over. It’s because I wasn’t handing them out enough.
3. Video How To’s – If you are a subject matter expert or just passionate about your business industry, you can pop in front of a camera to record tips and best practices. This can then be pushed out through your online channels to capture potential leads. This, in particular, is a great lead generation tactic used by business owners banking on video’s popularity and media consumption.

Spend time understanding your different customer types and the specifics of that they are aiming to achieve. Are they novices or professional buyers? Are they buying for themselves or making a recommendation? Is it an emotional or a rational purchase? Clarity on these points will help guide you in creating content that is effective at addressing your lead's needs.


No worries. There are several tools, such as Leadpages, available that make the creation of high-performing webpages as easy as writing an email. Leadpages enables you to quickly create and publish web pages based on a proven formula of success. Their extensive marketplace and library of page templates help even the biggest novice convert more leads.
Clearly, there has been a huge change in the traditional buying process.  In fact, according to Forrester, buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they even reach the vendor. The reason this is happening more and more is because buyers have so much access to information that they can delay talking to sales until they are experts themselves.

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Send an email newsletter. An email newsletter is kind of like a more detailed social media post or a more exciting press release. Incorporate pictures, stats, quotes, and ideally try to have more than one person speaking or lending quotes to the newsletter. Include links to your site and your social media sites. Also, make some sort of call to action: take our survey, use this coupon, follow our Facebook page, etc.
Another huge asset to your business when trying to convert visitors into leads are landing pages. This can be any page that someone lands on after clicking on an advertisement or other online marketing elements. It is also important to note that landing pages exist separately from your company's website, and typically are used as a tool for a single marketing campaign.

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Cost per acquisition advertising (e.g. TalkLocal, Thumbtack) addresses the risk of CPM and CPC advertising by charging only by the lead. Like CPC, the price per lead can be bid up by demand. Also, like CPC, there are ways in which providers can commit fraud by manufacturing leads or blending one source of lead with another (example: search-driven leads with co-registration leads) to generate higher profits. For such marketers looking to pay only for specific actions/acquisition, there are two options: CPL advertising (or online lead generation) and CPA advertising (also referred to as affiliate marketing). In CPL campaigns, advertisers pay for an interested lead — i.e. the contact information of a person interested in the advertiser's product or service. CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touchpoints — by building a newsletter list, community site, reward program or member acquisition program. In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.
In this digital age, it has become easy and essential to showcase your expertise. There is no better way to do so than online. Start building up a web presence to help you reach any potential clients that might be in need of your extensive knowledge regarding products or industries. One way to start gaining views is by using targeted content optimization for search engines to increase your site’s rankings.
Once a lead is a part of your lead management system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase. Retaining their interest in being part of your email list is vital. It’s time to work to build this lead into a long-term relationship that involves both trust and loyalty with your business.
Send an email newsletter. An email newsletter is kind of like a more detailed social media post or a more exciting press release. Incorporate pictures, stats, quotes, and ideally try to have more than one person speaking or lending quotes to the newsletter. Include links to your site and your social media sites. Also, make some sort of call to action: take our survey, use this coupon, follow our Facebook page, etc.
Once a lead is a part of your lead management system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase. Retaining their interest in being part of your email list is vital. It’s time to work to build this lead into a long-term relationship that involves both trust and loyalty with your business.
Below you’ll find 10 lead generation ideas for your gym (or the gym you manage). These are simple idea to generate gym membership leads at your gym, fitness club, yoga studio, you name it! Seeing as we’re the creators of FitnessTexter, all of them leverage FitnessTexter in one way or another. Even if you don’t want to use a text messaging keyword for your business, you can still use these tips (we’ve just added a FitnessTexter spin to them).

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5. Pop up forms – Having great content on your website is not enough if you don’t capture those interested leads. As a best practice, we always tell our clients that if someone is reading the content on your landing page for more than 10 seconds, then the user is interested in your type of business. That is when we hit them with a pop up on the page before they can continue.An example of a lead generation pop up form

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A landing pages is a web page which a visitor lands on for a distinct purpose. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through use of forms, offers, trials etc. Just a tip: It is better for you to house your landing pages from outbound campaigns on your own server so the traffic goes to your website and not the facilitator’s. If you do use a third party for landing pages be mindful that your campaigns help increase their SEO ranking but will not benefit your own. This is something to consider when setting up landing pages.
When you sign up for a 10-day free trial of FitnessTexter, we send you a flyer to post on your business’s Facebook wall that has your logo on it, as well as your FitnessTexter texting code and promotional information. To get the word out about your FitnessTexter promotion and start generating leads, simply post the flyer to your Facebook. Instantly, you can leverage your Facebook followers and start producing tangible business results from them. If they aren’t already members, they might send a quick text and get your promo deal. If they ARE members, have them share the flyer on their own Facebook walls so that their friends sign up as well. It’s that easy! Most of our clients also request that we photoshop their current Facebook cover photo to include their texting promotion. It only takes us a few minutes to do the photoshopping and it can pay big dividends when you start generating a lot more leads each month. If you’d rather do your own design work, check out Fotor’s Cover Photo tool. Facebook provides a great way to generate more gym leads. Make it a point to post your FitnessTexter banner every once in a while (and change your background picture), and you should start to see some nice lead generation.
Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.

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Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.

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