Offer your own expertise. When you’re experienced in your own business sector, you might want to write articles of your own for trade publications. Authorship can put you in front of new audiences. The articles you write are also excellent self-promotion just like your press hits. Promote your authored articles as well in your emails, newsletters, social media, etc.

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We have had the pleasure of working alongside some great clients in some of the toughest industries like restaurants, health and wellness, beauty and home improvement. We have come on top by not only generating leads for these businesses but also saving them a lot of money and time, every time. But does this make you wonder where we get our leads from? The answer will surprise you.
It’s easy to see that social platforms have gained dominance as they are increasingly the preferred way that many people interact.  It’s no wonder the professional networking site LinkedIn is the main site that professionals use as a way to stay in contact with people they you meet. However, crafting the right approach is just as critical as cultivating your connections. Don’t send generic invites when requesting to connect. Instead, send a personalized message that reminds them of who you are, and how and where you met. For example:
3. Video How To’s – If you are a subject matter expert or just passionate about your business industry, you can pop in front of a camera to record tips and best practices. This can then be pushed out through your online channels to capture potential leads. This, in particular, is a great lead generation tactic used by business owners banking on video’s popularity and media consumption.

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Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.


Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer's journey might be interested in an informational piece like an ebook or a guide, whereas someone who's more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.
In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person.  So businesses must make sure that they build their digital presence.
Because prospective buyers won’t always end up at your website as they start their purchase journey, it’s important that you establish a presence where they may show up. A great way to deliver high-value content to the correct prospects is through content syndication – a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. on other websites for greater reach and engagement. Through content syndication, your content appears on third-party sites and newsletters. And because most content syndicators deliver leads directly to your inbox, it’s a great way to keep leads coming in the door.
Set up an email auto-responder. To sign up for an auto-responder, potential customers simply enter their email address. There are various types of auto-responder services that vary in complexity, and some are geared specifically toward generating leads. Types include welcome emails, responses based on specific online activities, and product recommendations.[1]
We have had the pleasure of working alongside some great clients in some of the toughest industries like restaurants, health and wellness, beauty and home improvement. We have come on top by not only generating leads for these businesses but also saving them a lot of money and time, every time. But does this make you wonder where we get our leads from? The answer will surprise you.
You know what they say: you can catch a lot of flies with honey, but you can catch more honeys being fly. Try that cliche in a bar and it might end with a drink thrown in your face, but adapting that mindset in your inbound marketing strategy could not only improve lead generation rates, but also increase the number of qualified leads your business attracts.
You can capture leads by asking those that are interested to add their email addresses to your list or fill out a postcard. Even better, leave out a fishbowl into which visitors can drop their business cards. Hold a drawing at the end of the tradeshow to give free prizes that relate to your company, like gift certificates. Be sure to have plenty of business cards of your own handy to hand out as well.
Successful lead generation is about referrals, in-person, and online networking, but a little creativity goes a long way in reaching potential customers. For example, David Morgan and Alex Chavez, Co-Founders of Security Dealer Marketing, helped a local security company sponsor a public service day and provided free high-resolution photos of families with Santa. The event generated 400 leads, 10 sales, local brand exposure, and lots of fun Christmas pictures.
LinkedIn is a business-centric platform, so if you do pitch something to an executive, it will be accepted. In some cases, other platforms such as Email, WhatsApp Web, or Facebook might work, but you run the risk of upsetting the person you contact. If you are going to use these platforms to communicate with potential leads, then its best you do your homework first by finding out more about the person you are contacting.

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3. Using direct emails to capture new potential leads – Recently we helped a home maintenance company to send direct emails to homeowners in the neighborhood. The communication piece not only announced the new local service but also gave them a 15% promo code to use. This was a play directly from our lead generation marketing playbook and helped the business close more than two dozen local leads. Talk about return on investment!
5. Pop up forms – Having great content on your website is not enough if you don’t capture those interested leads. As a best practice, we always tell our clients that if someone is reading the content on your landing page for more than 10 seconds, then the user is interested in your type of business. That is when we hit them with a pop up on the page before they can continue.An example of a lead generation pop up form

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This approach costs less, but takes a great deal of time. It’s for the long term though and can lead to quite a few opportunities over time. It incorporates a number of marketing skills: involving the internet, email, social media, search engines, and SEO. Graphics and design elements are integral parts of it too. You place a trail of information and incentives for others to follow towards you and your company. They seek you because you offer something of value that they are already interested in. They are your target audience. What you have to offer would benefit them. What you channel, they have an interest in it. It’s valuable. You choose your platforms carefully and add elements that will link them back to you.

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A landing pages is a web page which a visitor lands on for a distinct purpose. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through use of forms, offers, trials etc. Just a tip: It is better for you to house your landing pages from outbound campaigns on your own server so the traffic goes to your website and not the facilitator’s. If you do use a third party for landing pages be mindful that your campaigns help increase their SEO ranking but will not benefit your own. This is something to consider when setting up landing pages.
Host events of your own. You can host your own events too, of course. They could include launch parties, anniversary parties, info sessions, or holiday parties. If you’re unsure about how to host an event, or if you have a smaller events budget, you can always co-sponsor an event. Just be sure to be realistic about your goals, to find a partner that syncs well with your brand, and to add value of your own.[10] Your company could be the food sponsor or the “brought to you by…” company, for example.
This approach costs less, but takes a great deal of time. It’s for the long term though and can lead to quite a few opportunities over time. It incorporates a number of marketing skills: involving the internet, email, social media, search engines, and SEO. Graphics and design elements are integral parts of it too. You place a trail of information and incentives for others to follow towards you and your company. They seek you because you offer something of value that they are already interested in. They are your target audience. What you have to offer would benefit them. What you channel, they have an interest in it. It’s valuable. You choose your platforms carefully and add elements that will link them back to you.

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Tried and true networking is another key to sales lead generation. It may not be surprising to discover that many people prefer in-person meetings at conferences because it gives them the opportunity to read body language and facial expressions. Overall, aim to be where your prospective clients are. Join organizations that your potential clients will most likely join, and also make an effort to attend the conferences they attend. This puts you in the right place to interact with a large pool of prospects.

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If you’re the owner of a gym, you know that generating new gym membership leads is one of the most important aspects of your business. New leads turn into new clients and new clients turn into increased gym revenue. Recurring monthly revenue is the life-blood of any fitness business, and the more leads you generate, the better. However, there is no secret gym lead generator out there. It takes work, patience, failure and practice. However, if you put in the work, you’ll be getting more leads in no time.

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Successful companies know sales leads come from a variety of sources. Strategies for how to generate sales leads include asking for referrals, conducting customer care calls, and nurturing leads. Being a trusted source of information on the internet and social media, as well as through online networking, are also lead generation strategies. In-person networking works, too.
Visitor Tracking: Hotjar has a heatmap tool — a virtual tool which creates a color-coded representation of how a user navigates your site — that helps you understand what users want, care about, and do on your site. It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and more.

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Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.[2] A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.[3] 

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Look for trends and patterns. Are there particular times of the day, week, or month that you experience more or less travel? What about the geographic regions your visitors come from? Try to figure out why. Determine which ad words give you the best bang for your buck. Also identify weaknesses. Maybe you don’t have that many followers on social media, or maybe your online sales are sluggish. This is all information you can use.
In order to expand a business, you need new clients, new customers. Just how do you go about accomplishing that? That’s what lead generation is all about. There is quite a process from knowing nothing about a business to eventually becoming a promoter of it. This begins with strangers becoming visitors that develop into leads. If everything evolves well, those leads turn into customers. Please and satisfied clients/customers want to spread the word and become a part of referral marketing. Through their conversations with others, whether that is in person, or on social media, they become promoters. Due to their connection, trust, and loyalty they highly recommend it and often provide testimonials. It is now personal.
The aspects of your lead gen campaign should mirror everything else on your website, on your blog, and within the product that you will eventually try to sell. If not, you’ll have a difficult time getting your lead to the next lifecycle stage. Your campaign should be about more than just obtaining an email address — it should be about developing a new customer.
Host events of your own. You can host your own events too, of course. They could include launch parties, anniversary parties, info sessions, or holiday parties. If you’re unsure about how to host an event, or if you have a smaller events budget, you can always co-sponsor an event. Just be sure to be realistic about your goals, to find a partner that syncs well with your brand, and to add value of your own.[10] Your company could be the food sponsor or the “brought to you by…” company, for example.
Before you can start generating gym leads, here are some questions you need to ask yourself. How do you generate leads for your gym? Are you doing flyer marketing, social media marketing, any marketing? Secondly; How do you get those leads to actually take advantage of their promotion? Are you following up on a consistent basis? Finally; How do you close those leads? We won’t talk about closing leads in this post, but check out our future posts on that. Generating leads is like prospecting for gold. You’ve got to work a few strategies, but when you hit the motherlode, you go big!
An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.
A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead” in the digital marketing world. Now, to capture this lead – meaning you make them take the first step in your sales cycle – marketing agencies see value in employing different marketing tactics otherwise known as lead generation marketing.

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By producing authoritative content, you build credibility within the marketplace. In time, customers view you and your company as knowledgeable and helpful. You create and offer content for a distinct audience, your targeted one that is driven by choice and perhaps interactivity. Consumers embark on a journey when attempting to find solutions to their problems. They generally seek information for each part of that journey. In the beginning, they are familiar with their problem and solutions that have potential. Mid way they begin comparing some possible solutions. In the end of this journey, they give their due diligence to make a final decision. It isn’t uncommon for consumers to conduct twelve searches before being on your specific brand’s site. Generally, eighty-one percent will research online before making that purchase or that appointment. In multiple forms, your quality content makes all the difference.
Happy customers are often happy to give referrals. Let your customers do the talking for you by asking for referrals and empowering them to gather their own leads. Nothing boosts your company’s credibility more than a happy customer telling their friends and family about you. Referrals are the best lead generation strategy out there. When closing a sale, be sure to ask your buyer if they know anyone who might appreciate your product or service. This takes very little time and may be a way to quickly generate leads.

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Send an email newsletter. An email newsletter is kind of like a more detailed social media post or a more exciting press release. Incorporate pictures, stats, quotes, and ideally try to have more than one person speaking or lending quotes to the newsletter. Include links to your site and your social media sites. Also, make some sort of call to action: take our survey, use this coupon, follow our Facebook page, etc.

Your website is where the magic happens. This is the place where your audience needs to convert. Whether it is encouraging prospective buyers to sign up for your newsletter or fill out a form for a demo, the key is to optimize your website for converting browsers into actual leads.  Pay attention to forms, Calls-to-Action (CTA), layout, design, and content.


Once a lead is a part of your lead management system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase. Retaining their interest in being part of your email list is vital. It’s time to work to build this lead into a long-term relationship that involves both trust and loyalty with your business.

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In this digital age, it has become easy and essential to showcase your expertise. There is no better way to do so than online. Start building up a web presence to help you reach any potential clients that might be in need of your extensive knowledge regarding products or industries. One way to start gaining views is by using targeted content optimization for search engines to increase your site’s rankings.

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During the launch of one of our client’s hiking equipment products, we helped them design and execute an email marketing campaign targeting existing customers and email lists from a local hiking club. The email talked about our new innovative equipment, launch details and order information. The email response rate and sign ups not only gave our client potential leads who may be interested in their products, but also helped us dissect business data like market trends and customer preferences.


Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a company that sells to other businesses (B2B), that has an interest in the products or services you are selling.
We can run targeted ads around important keywords on Google that capture a potential lead’s attention while searching for your business keywords online. The user is then directed to your website or a landing page where we employ additional tactics to capture the lead. And best of it, you only pay when the user clicks on the ad! We have helped tons of business owners kick off their lead generation marketing campaigns on Google. And every time we help them boost sales through Google, we ring the victory bell!
We sure do believe in practicing what we preach. Our very own business development efforts are our proof of concept. In the decade of our existence, we have helped business owners not only generate valuable leads for their businesses (983,287 to be precise) but also made room in time and resources for them to concentrate on for which they started the business in the first place.
Coupon: Unlike the job application, you probably know very little about someone who has stumbled upon one of your online coupons. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it. Although it's not a lot of information, it's enough for a business to know that someone has interest in their company.

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