The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical. Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.
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Tried and true networking is another key to sales lead generation. It may not be surprising to discover that many people prefer in-person meetings at conferences because it gives them the opportunity to read body language and facial expressions. Overall, aim to be where your prospective clients are. Join organizations that your potential clients will most likely join, and also make an effort to attend the conferences they attend. This puts you in the right place to interact with a large pool of prospects.
We sure do believe in practicing what we preach. Our very own business development efforts are our proof of concept. In the decade of our existence, we have helped business owners not only generate valuable leads for their businesses (983,287 to be precise) but also made room in time and resources for them to concentrate on for which they started the business in the first place.
No worries. There are several tools, such as Leadpages, available that make the creation of high-performing webpages as easy as writing an email. Leadpages enables you to quickly create and publish web pages based on a proven formula of success. Their extensive marketplace and library of page templates help even the biggest novice convert more leads.
Sales Development reps (SDRs), also often called Inside Sales or Lead Qualification reps, are focused on one thing: reviewing, contacting, and qualifying marketing-generated leads and delivering them to Sales Account Executives. Simply put, SDR teams pass the baton from Marketing to Sales. Why do it this way? Because you want to make sure every single lead Marketing passes to your Sales team is as qualified as possible. Your SDRs should take the time to help each and every lead, offer them value, make a positive impression, create future demand, and become a trusted advisor. This step is critical in the lead generation process because you don’t want to treat your leads as blank faces to be simply questioned, qualified, and harvested.
Before you can start generating gym leads, here are some questions you need to ask yourself. How do you generate leads for your gym? Are you doing flyer marketing, social media marketing, any marketing? Secondly; How do you get those leads to actually take advantage of their promotion? Are you following up on a consistent basis? Finally; How do you close those leads? We won’t talk about closing leads in this post, but check out our future posts on that. Generating leads is like prospecting for gold. You’ve got to work a few strategies, but when you hit the motherlode, you go big!
It’s easy to see that social platforms have gained dominance as they are increasingly the preferred way that many people interact. It’s no wonder the professional networking site LinkedIn is the main site that professionals use as a way to stay in contact with people they you meet. However, crafting the right approach is just as critical as cultivating your connections. Don’t send generic invites when requesting to connect. Instead, send a personalized message that reminds them of who you are, and how and where you met. For example:
Display ads are typically highly targeted to different demographic or behavioral actions. You can select where you want the ads to be seen by choosing an online publication that you feel is a place where your leads spend time, or you can also leverage re-targeter ads that can cookie a lead that views your site. With re-targeter ads, once a person gets cookied, your ads appear on other sites that he or she visits afterwards. Through online ads you can reach more of your target audience, educate potential prospects, and drive leads. Display ads also serve a purpose at every stage in the funnel—building brand and audience at Top of Funnel, educating and helping evaluation at Mid-Funnel, and increasing conversions at Bottom of Funnel.
By producing authoritative content, you build credibility within the marketplace. In time, customers view you and your company as knowledgeable and helpful. You create and offer content for a distinct audience, your targeted one that is driven by choice and perhaps interactivity. Consumers embark on a journey when attempting to find solutions to their problems. They generally seek information for each part of that journey. In the beginning, they are familiar with their problem and solutions that have potential. Mid way they begin comparing some possible solutions. In the end of this journey, they give their due diligence to make a final decision. It isn’t uncommon for consumers to conduct twelve searches before being on your specific brand’s site. Generally, eighty-one percent will research online before making that purchase or that appointment. In multiple forms, your quality content makes all the difference.
Use direct mail to entice customers. Direct mail still works for a variety of businesses. You can purchase a mailing list that fits certain specifications, such as neighborhood or income level, and send your mailing to these people. Be sure to target demographics that fit your product. The more targeted your mailing is, the greater likelihood you will receive interested leads.