So when people are finally on your website, it is imperative to place the right kind of call to actions that get you the potential customers or clients. If you are looking for ways to generate leads that actually provide conversion rate optimization, you have landed at the right place! We have articulated 7 best ways to generate better business leads through your website. Read on to know which ones you can implement for your website; 

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MQL differs to Sales Qualified Leads (SQL).  SQLs often indicate immediate interest in a company’s products or services, and a best practice is for a sales representative to act on an SQL within the first 24 hours of discovery This could be a customer signing up for a trial of your platform. MQLs, by contrast, are leads of more general interest that may require more education and follow-up to be converted into sales opportunities. 
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties. 

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Don't use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that's relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.


Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer's journey might be interested in an informational piece like an ebook or a guide, whereas someone who's more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.

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The problem is that information abundance equals attention scarcity. This is known as attention economics. Social scientist Herbert Simon was the first person to discuss this concept when he wrote “in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”
The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.
Lead generation is a win-win for both the buyer and seller. Buyers can request information from several businesses that offer the product or service that they are looking for, then the seller is given the opportunity to make its pitch to people who have given their permission. These are some of the hottest leads. Conversion rates on leads received in this way generally have a much higher success rate than cold contacts. 

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Opt-in Terms: Summary Terms & Conditions: Our mobile text messages are intended for subscribers over the age of 16 and are delivered via USA short code 95577. You may receive up to 2 message(s) per month of text alerts. Message & Data Rates May Apply. This service is available for phones with text messaging capabilities, and subscribers on AT&T, Verizon Wireless, T-Mobile®, Sprint, Virgin Mobile USA, Cincinnati Bell, Centennial Wireless, Unicel, U.S. Cellular®, and Boost. For help, text HELP to 95577, email fitnesstexter@boostfitnessmarketing.dream.press, or call +1 3032235924. You may stop mobile subscriptions at any time by text messaging STOP to 95577. FitnessTexter LLC does not send SPAM text messages. Our clients are not allowed to upload lists of phone numbers into our system. The system is purely for sending a 1-time coupon to an interested party and then two(2) reminder messages; reminding the interested party about the promotional deal they previously signed up for. Interested parties simply text the name of a client's gym to 95577 to receive their coupon.

Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they can also teach you a ton about your audience. It's a win-win. Read our step-by-step guide for growing your email list using social media contests, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.


With the growth of the internet, the world has changed from one of information scarcity to one of information abundance.  In fact, according to Google chairman Eric Schmidt “there was 5 Exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days and the pace is rapidly increasing”.  
Given LinkedIn’s tremendous value in converting leads, publishing articles or sponsoring updates on the site is an important strategy. Adding advice and expertise can gain you a following and help to put you and your company in the spotlight as a trusted expert in your field. You might include a call-to-action button on social media or blog pieces to quickly generate a pool of interested people and to drive leads.

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4. Webinars – If you have some time on hand, recording a live video in the form of a virtual meeting can be a great tactic too. You can schedule webinars in advance and generate interest from your target audience who will be happy to give you their information if you are solving their business problem. Because of the live nature of this video, you can engage with a lead to know more about the problems they face. This will help you better market your product.

This approach costs less, but takes a great deal of time. It’s for the long term though and can lead to quite a few opportunities over time. It incorporates a number of marketing skills: involving the internet, email, social media, search engines, and SEO. Graphics and design elements are integral parts of it too. You place a trail of information and incentives for others to follow towards you and your company. They seek you because you offer something of value that they are already interested in. They are your target audience. What you have to offer would benefit them. What you channel, they have an interest in it. It’s valuable. You choose your platforms carefully and add elements that will link them back to you.
LinkedIn is a business-centric platform, so if you do pitch something to an executive, it will be accepted. In some cases, other platforms such as Email, WhatsApp Web, or Facebook might work, but you run the risk of upsetting the person you contact. If you are going to use these platforms to communicate with potential leads, then its best you do your homework first by finding out more about the person you are contacting.

Offer your own expertise. When you’re experienced in your own business sector, you might want to write articles of your own for trade publications. Authorship can put you in front of new audiences. The articles you write are also excellent self-promotion just like your press hits. Promote your authored articles as well in your emails, newsletters, social media, etc.


Referrals are a powerful source of quality leads. If someone used your product and saw great results from it, they would recommend it to their colleagues and friends. In most cases, they won’t spread the word to people with little to no interest in your product, as it will be a waste of their time. Instead, they will ask someone who they think will have the finances and the need for your product, which matches the description of a quality lead.
Begin by attracting leads to your website by generating engaging content that can be shared throughout your various marketing channels. Create content about your business in the form of eBooks, blog posts, white papers, photos, infographics or whatever else that would fit your business and your audience. Distribute this content across your blog, Facebook, Twitter, LinkedIn, SlideShare, other social channels, email and where ever your potential customers are active.
You know what they say: you can catch a lot of flies with honey, but you can catch more honeys being fly. Try that cliche in a bar and it might end with a drink thrown in your face, but adapting that mindset in your inbound marketing strategy could not only improve lead generation rates, but also increase the number of qualified leads your business attracts.

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Landing pages have one call-to-action in mind. Instead of overwhelming visitors with information regarding your business and all the products and services you offer, it is essential that you narrow the focus down to one specific goal in mind. Be sure to cut out any excess information that isn't essential to the campaign, and be sure to include only one form or call-to-action link for them to utilize.
Web Fox Marketing is a website agency in Livonia, Michigan SEO as well as digital marketing experts. We serve our surrounding communities near Livonia, Novi, West Bloomfield, Farmington Hills, Ann Arbor and beyond. In addition to digital marketing services, we are knowledgeable in search engine marketing advantages, Google ads marketing (PPC), SEO services, social media marketing, and much more! 

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Product qualified leads are contacts who've used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product (like HubSpot!) with options to upgrade, which is where your sales team comes in. An example of a PQL is a customer who uses your free version but engages or asks about features that are only available upon payment.

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Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.

Focus your teams efforts on nurturing better quality leads that will have a greater impact on your sales since these leads are already interested in your content and services, closer to converting to a customer than other leads with a lower score. Analyze the rise and fall of your lead’s score to better understand what stage in the process most leads begin to fall off and how can this be corrected, as well as when most leads are ready to be passed off to sales.

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In many cases, outbound techniques can get someone to think about you even if they haven’t thought about you yet, since many of the methods you use should have more of a “wow” factor to make your company stand out. Outbound communication is often highly targeted, with a call-to-action that is very obvious. As a result, good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy.  Inbound alone often does not drive someone to buy. Outbound gives them that extra nudge they need to drive a lead down the funnel.
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties.
Recently,[when?] there has been a rapid increase in online lead generation: banner and direct response advertising that works off a CPL pricing model. In a pay-per-acquisition (PPA) pricing model, advertisers pay only for qualified leads resulting from those actions, irrespective of the clicks or impressions that went into generating the lead. PPA advertising is playing an active role in online lead generation.
Once a lead is a part of your lead management system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase. Retaining their interest in being part of your email list is vital. It’s time to work to build this lead into a long-term relationship that involves both trust and loyalty with your business.

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With Pay-per-Click (PPC ) ads you pay for each click on your ad which is displayed on a search engine such as Google, Yahoo, or Bing, or on a website. For PPC on search engines, your ads show up as sponsored results on the top and side of the organic search terms. PPC ads are a terrific way to draw attention to your latest content or service offerings. They are also highly targeted so they can generate very high quality leads.  Advertisers bid on keyword phrases relevant to their target markets and your ads will display when a keyword query matches your chosen keyword list.
Lead generation can be an easy way to increase your return on investment and greatly expand your client base. Approach it just like you would any other advertising endeavor: set aside a reasonable budget to test it and see if it works for your business. The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate. Do not try to approach this method of marketing without the ability to follow through and close the sale. 
Online surveys: Consumers are asked to complete a survey, including their demographic information and product and lifestyle interests. This information is used as a sales lead for advertisers, who purchase the consumer's information if provided. The consumer may 'opt-in' to receive correspondence from the advertiser and is therefore considered a qualified lead.

Lead generation is not a new form of acquiring a business, but business trends and time necessities have found a better way to get new clients. Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using available technology, all while you can direct your time elsewhere.

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4. Webinars – If you have some time on hand, recording a live video in the form of a virtual meeting can be a great tactic too. You can schedule webinars in advance and generate interest from your target audience who will be happy to give you their information if you are solving their business problem. Because of the live nature of this video, you can engage with a lead to know more about the problems they face. This will help you better market your product.
The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical.  Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.

Another huge asset to your business when trying to convert visitors into leads are landing pages. This can be any page that someone lands on after clicking on an advertisement or other online marketing elements. It is also important to note that landing pages exist separately from your company's website, and typically are used as a tool for a single marketing campaign.
Lead nurturing is the process of continuously contacting the potential buyer to update information and to improve the knowledge of the customer throughout the buying process. All lead information tends to change or become obsolete as time passes. To keep the information up to date, the Lead Manager needs to continuously contact the leads' contact to update the information, to deepen the information in a are often grouped into segments to the level of qualification present within an organization.[6]

Lead generation is a win-win for both the buyer and seller. Buyers can request information from several businesses that offer the product or service that they are looking for, then the seller is given the opportunity to make its pitch to people who have given their permission. These are some of the hottest leads. Conversion rates on leads received in this way generally have a much higher success rate than cold contacts.
6. Exit Intent Pop ups – This is another type of pop up form but is usually triggered when someone hovers the back button. It is safe to assume that after a few seconds of checking out your website, these users are quite interested in your brand. So what should you do? When they hover the back button, offer them your lead magnet by using an exit intent pop up form. Make sure that the lead magnet is relevant to the web content they are currently in. This method is proven to be effective as according to a recent survey, using exit intent pop ups garnered 65% more leads for businesses.
Begin by attracting leads to your website by generating engaging content that can be shared throughout your various marketing channels. Create content about your business in the form of eBooks, blog posts, white papers, photos, infographics or whatever else that would fit your business and your audience. Distribute this content across your blog, Facebook, Twitter, LinkedIn, SlideShare, other social channels, email and where ever your potential customers are active. 

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Don't use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that's relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.

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Lead generation spans across multiple touch points for many businesses. For a business to survive it needs to generate sales leads in the first instance. This article covers 10 of the best ways you can generate sales leads for your business. From inbound to outbound, lead generation companies to SEO, we’ve plenty to help you generate more sales leads. But before we get stuck in to generating leads let us take a look at some definitions so we can give you the complete guide to the topic … and you’ll be an expert on it by the time you’ve finished reading this post.

You can capture leads by asking those that are interested to add their email addresses to your list or fill out a postcard. Even better, leave out a fishbowl into which visitors can drop their business cards. Hold a drawing at the end of the tradeshow to give free prizes that relate to your company, like gift certificates. Be sure to have plenty of business cards of your own handy to hand out as well.
Coupon: Unlike the job application, you probably know very little about someone who has stumbled upon one of your online coupons. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it. Although it's not a lot of information, it's enough for a business to know that someone has interest in their company.

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