Look at your leads and create definitions for a lead ready to be passed on to sales as opposed to a lead that still needs to be nurtured by the marketing team. Some common ways to define a sales ready lead is if there is a healthy profile created about them from different data points, their lead score is high, certain behavioral attributes show there is high interest, they appear to have a budget, the authority and need of your services and lastly, their timeline implies that the entire buying process must be expedited.
Send releases out over the wires. PR Newswire and Business Wire are well known press release distribution services. Some services charge a fee, and others are free. Look for general distribution platforms like PRWeb and Newsvine, and also industry-specific distributors or “Microlists” that deal with niches such as tech, healthcare, lifestyle, and finance.

Cliff Carrigan Interim Income Model

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