We can run targeted ads around important keywords on Google that capture a potential lead’s attention while searching for your business keywords online. The user is then directed to your website or a landing page where we employ additional tactics to capture the lead. And best of it, you only pay when the user clicks on the ad! We have helped tons of business owners kick off their lead generation marketing campaigns on Google. And every time we help them boost sales through Google, we ring the victory bell!
Lead generation spans across multiple touch points for many businesses. For a business to survive it needs to generate sales leads in the first instance. This article covers 10 of the best ways you can generate sales leads for your business. From inbound to outbound, lead generation companies to SEO, we’ve plenty to help you generate more sales leads. But before we get stuck in to generating leads let us take a look at some definitions so we can give you the complete guide to the topic … and you’ll be an expert on it by the time you’ve finished reading this post.
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties.
In today's busy world, you have yoga friends, work friends, neighbors, and more -- but they exist in these separate buckets that don't necessarily intersect. The key is remarkably simple -- if you're at the point in your relationship where you can talk business, let potentially useful acquaintances know. Identify the type of company you're looking for (size, employee number, revenue amount, location, etc.) and send an email they can forward to make the connection.
Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
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Visitor Tracking: Hotjar has a heatmap tool — a virtual tool which creates a color-coded representation of how a user navigates your site — that helps you understand what users want, care about, and do on your site. It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and more.
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Coupon: Unlike the job application, you probably know very little about someone who has stumbled upon one of your online coupons. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it. Although it's not a lot of information, it's enough for a business to know that someone has interest in their company.
With Pay-per-Click (PPC ) ads you pay for each click on your ad which is displayed on a search engine such as Google, Yahoo, or Bing, or on a website. For PPC on search engines, your ads show up as sponsored results on the top and side of the organic search terms. PPC ads are a terrific way to draw attention to your latest content or service offerings. They are also highly targeted so they can generate very high quality leads. Advertisers bid on keyword phrases relevant to their target markets and your ads will display when a keyword query matches your chosen keyword list.
5. Pop up forms – Having great content on your website is not enough if you don’t capture those interested leads. As a best practice, we always tell our clients that if someone is reading the content on your landing page for more than 10 seconds, then the user is interested in your type of business. That is when we hit them with a pop up on the page before they can continue.An example of a lead generation pop up form
This suggestion can take a bit longer, but it will pay results in the long rung. Before you print your next batch of business cards, add your texting slogan to the bottom of the business card. Then, here’s the important part, make sure to GIVE OUT YOUR CARD. There’s no point to having a business card if you aren’t giving it away. I’ll be the first to admit, I have thrown away lots of business cards after logo changes and title changes. I always ask myself why I have so many left over. It’s because I wasn’t handing them out enough.
Become active on listservs and message boards. Listservs are applications that manage email discussion groups, and message boards are online discussion areas where people discuss specific subjects and troubleshoot. Find some lists and boards that are relevant to your business. Keep track of who is active there and learn more about them and their businesses. Ask questions, and if you know the answers to someone else’s question, answer it.
Once you know who you are targeting and have determined how best to reach them, you need to have a plan for collecting contact information. The first part of the process involves funneling all prospects to a standard form or landing page that encourages them to share their contact information, generally in return for a free gift, a coupon, a sample or some other value-added incentive.
6. Exit Intent Pop ups – This is another type of pop up form but is usually triggered when someone hovers the back button. It is safe to assume that after a few seconds of checking out your website, these users are quite interested in your brand. So what should you do? When they hover the back button, offer them your lead magnet by using an exit intent pop up form. Make sure that the lead magnet is relevant to the web content they are currently in. This method is proven to be effective as according to a recent survey, using exit intent pop ups garnered 65% more leads for businesses.
Post in the "Share an Update" section you're currently looking to identify and help a specific type of prospect with a specific type of problem by a specific date. For example, "We are looking to work with three new commercial landscaping companies by September 1, 2018, that are interested in building their business in the greater Phoenix, Arizona area".
Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a company that sells to other businesses (B2B), that has an interest in the products or services you are selling.
Go the extra mile and become a product expert in your respective field. Develop into an advisor that customers can trust rather than just an ordinary salesperson. Customers have a vast amount of knowledge at their fingertips, they do most of their research before ever talking to a sales representative. A way to bridge this gap is by speaking at trade shows or conferences as a way to become a trusted source of information.