Opt-in Terms: Summary Terms & Conditions: Our mobile text messages are intended for subscribers over the age of 16 and are delivered via USA short code 95577. You may receive up to 2 message(s) per month of text alerts. Message & Data Rates May Apply. This service is available for phones with text messaging capabilities, and subscribers on AT&T, Verizon Wireless, T-Mobile®, Sprint, Virgin Mobile USA, Cincinnati Bell, Centennial Wireless, Unicel, U.S. Cellular®, and Boost. For help, text HELP to 95577, email fitnesstexter@boostfitnessmarketing.dream.press, or call +1 3032235924. You may stop mobile subscriptions at any time by text messaging STOP to 95577. FitnessTexter LLC does not send SPAM text messages. Our clients are not allowed to upload lists of phone numbers into our system. The system is purely for sending a 1-time coupon to an interested party and then two(2) reminder messages; reminding the interested party about the promotional deal they previously signed up for. Interested parties simply text the name of a client's gym to 95577 to receive their coupon.

Lead generation is not a new form of acquiring a business, but business trends and time necessities have found a better way to get new clients. Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using available technology, all while you can direct your time elsewhere.

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Some of your content should be short form, like blog posts, tweets, photos and short video clips, that requires no barrier to read, view or consume, while some of your content should be longer form that requires a sign up form to access like an eBook, free course, whitepaper, infographic or an instructional video. Once a lead has made it to the point of interest in viewing a long form piece of content, they fill out a sign up form becoming a part of your contact management system, email list or both. This visitor is now a newly acquired lead.

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Promote your business on social networking sites. These sites are where millions of people are already gathering to connect with each other. So, establishing a meaningful presence there is a good idea. You can create a page on these sites to promote your business. When a customer "friends" you or "becomes a fan," the people in her network can learn about your company as well.


Every gym owner knows that Facebook needs to be an integral part of your gym marketing strategy. However, don’t forget about Twitter and Instagram. People(especially young adults) are using Instagram more than ever. Post fun and sexy fitness pictures to your Instagram to start building a following. Once you have a following, start posting your texting code flyer every once in a while (like the example at left). You can post the flyer like they do at left, or you can simple just add a caption to your Instagram photos and start getting gym leads from your Instagram account. You can always give Twitter a shot, though Twitter seems to be more business oriented. Last but not least, we should probably mention Facebook advertising. It goes without saying that advertising on Facebook is going to cost you some money. It’s not cheap these days to get your brand in front of Facebook’s user base, but it can be a good investment if you do it correctly. Spend some time getting up to date on the types of marketing strategies that businesses in the fitness industry are doing, and then formulate something that will work well for your specific situation.
Because prospective buyers won’t always end up at your website as they start their purchase journey, it’s important that you establish a presence where they may show up. A great way to deliver high-value content to the correct prospects is through content syndication – a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. on other websites for greater reach and engagement. Through content syndication, your content appears on third-party sites and newsletters. And because most content syndicators deliver leads directly to your inbox, it’s a great way to keep leads coming in the door.
Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.
Facebook has been a method for lead generation since its inception. Originally, companies could use outbound links in their posts and information in their bios to attract strangers to their websites. However, when Facebook Ads was launched in 2007, and its algorithm began to favor accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads. Facebook created Lead Ads for this purpose. Facebook also has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website.
Many successful small business owners are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. A lead is a person, or business if you have a company that sells to other businesses (B2B), that has an interest in the products or services you are selling.
Below you’ll find 10 lead generation ideas for your gym (or the gym you manage). These are simple idea to generate gym membership leads at your gym, fitness club, yoga studio, you name it! Seeing as we’re the creators of FitnessTexter, all of them leverage FitnessTexter in one way or another. Even if you don’t want to use a text messaging keyword for your business, you can still use these tips (we’ve just added a FitnessTexter spin to them).

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In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.[1]
One of the most successful ways to have a measurable impact on your lead process is identifying where your leads drop off and attempting to resolve the issue, while learning how to recapture the leads that were lost. Many leads drop off before they are passed to sales because there was an interest in your company but it did not develop enough to move from an interest to a desire. These warm leads can be recaptured, but this costs more time, money and effort from the marketing team, which is why it’s important not to lose them in the first place.
6. Exit Intent Pop ups – This is another type of pop up form but is usually triggered when someone hovers the back button. It is safe to assume that after a few seconds of checking out your website, these users are quite interested in your brand. So what should you do? When they hover the back button, offer them your lead magnet by using an exit intent pop up form. Make sure that the lead magnet is relevant to the web content they are currently in. This method is proven to be effective as according to a recent survey, using exit intent pop ups garnered 65% more leads for businesses.
Lead generation is not a new form of acquiring a business, but business trends and time necessities have found a better way to get new clients. Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using available technology, all while you can direct your time elsewhere.

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Look for trends and patterns. Are there particular times of the day, week, or month that you experience more or less travel? What about the geographic regions your visitors come from? Try to figure out why. Determine which ad words give you the best bang for your buck. Also identify weaknesses. Maybe you don’t have that many followers on social media, or maybe your online sales are sluggish. This is all information you can use.
Begin by attracting leads to your website by generating engaging content that can be shared throughout your various marketing channels. Create content about your business in the form of eBooks, blog posts, white papers, photos, infographics or whatever else that would fit your business and your audience. Distribute this content across your blog, Facebook, Twitter, LinkedIn, SlideShare, other social channels, email and where ever your potential customers are active.
Generate leads through local advertising. Don’t forget “traditional” or offline media. You can place ads in your local newspapers or on radio stations or billboards. These ads should direct people to either call or visit your Web site. You can usually get more leads if you offer a discount or special offer, or a particular discount when someone mentions the ad.
Before you can start generating gym leads, here are some questions you need to ask yourself. How do you generate leads for your gym? Are you doing flyer marketing, social media marketing, any marketing? Secondly; How do you get those leads to actually take advantage of their promotion? Are you following up on a consistent basis? Finally; How do you close those leads? We won’t talk about closing leads in this post, but check out our future posts on that. Generating leads is like prospecting for gold. You’ve got to work a few strategies, but when you hit the motherlode, you go big!
Lead generation can be an easy way to increase your return on investment and greatly expand your client base. Approach it just like you would any other advertising endeavor: set aside a reasonable budget to test it and see if it works for your business. The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate. Do not try to approach this method of marketing without the ability to follow through and close the sale. 
Remember when we talked about lead scoring? Well, it isn’t exactly doable without your sales team’s input. How will you know what qualifies a lead for sales without knowing if your defined SQLs are successfully sold? Your marketing and sales teams need to be aligned on the definitions and the process of moving a lead from MQL to SQL to opportunity before you even begin to capture leads.

A landing pages is a web page which a visitor lands on for a distinct purpose. While a landing page can be used for various reasons, one of its most frequent uses is to capture leads through use of forms, offers, trials etc. Just a tip: It is better for you to house your landing pages from outbound campaigns on your own server so the traffic goes to your website and not the facilitator’s. If you do use a third party for landing pages be mindful that your campaigns help increase their SEO ranking but will not benefit your own. This is something to consider when setting up landing pages.

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Below you’ll find 10 lead generation ideas for your gym (or the gym you manage). These are simple idea to generate gym membership leads at your gym, fitness club, yoga studio, you name it! Seeing as we’re the creators of FitnessTexter, all of them leverage FitnessTexter in one way or another. Even if you don’t want to use a text messaging keyword for your business, you can still use these tips (we’ve just added a FitnessTexter spin to them).
3. Video How To’s – If you are a subject matter expert or just passionate about your business industry, you can pop in front of a camera to record tips and best practices. This can then be pushed out through your online channels to capture potential leads. This, in particular, is a great lead generation tactic used by business owners banking on video’s popularity and media consumption.

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Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.

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