We sure do believe in practicing what we preach. Our very own business development efforts are our proof of concept. In the decade of our existence, we have helped business owners not only generate valuable leads for their businesses (983,287 to be precise) but also made room in time and resources for them to concentrate on for which they started the business in the first place.
Distribute your release directly to reporters. After sending out your release over the wires, you may have gotten some attention from the press already, and may now be comfortable reaching out to the press directly. Search for reporters and editors that have written stories you like about similar articles. Reach out with an email, and follow up a day or two later with an email or phone call.

Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.

Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.


Don’t use a simple word processing document. You might be more familiar with using a word processing platform or spreadsheet, but a dedicated survey tool is better. Consider using one such as Constant Contact or SurveyMonkey that aggregates results for you.[5] These tools also have helpful features and types of surveys and questions that you might not have thought about.

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A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead” in the digital marketing world. Now, to capture this lead – meaning you make them take the first step in your sales cycle – marketing agencies see value in employing different marketing tactics otherwise known as lead generation marketing.

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Once you’ve connected with potential customers, nurture those connections. Don’t limit yourself to one social site — expand on to relevant ones whenever possible. Social selling expert Jill Rowley counsels people to read what your prospective clients read and then tweet or post about it. Regularly posting valuable content increases your ability to be a trusted source for customers as they research their purchase.

New technology sets the trend in the market. For example, smartphones are trending all over the world. Subsequently, most people access their mail or browse websites through smartphones or tablets; this shows that the you should invest in making your marketing efforts compatible with these devices, allowing you to reach the maximum amount of customers.

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If you’re wondering where to get good leads for a gym, look no further than…everywhere! With car wrap marketing, you’ll be able to generate leads anywhere you’re at, be it parked at the grocery store or at the football stadium in your town. Add your texting code to your car/truck wrap and you’ll give prospective leads an easy way to get a promotion from your fitness business. It doesn’t take more than a couple weeks and a couple thousand dollars to get your vehicle wrapped. It’s a great investment, believe us! Not to mention, having a vehicle wrap is a great way to get corporate leads for your gym. If your business has the money to wrap a marketing vehicle, it means it takes itself seriously. You’re not some little mom-n-pop gym. That said, if a big name company if your city is looking for a corporate gym program, you’ll rise to the top of the list.

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The self-directed buyer’s shields are up, and they are ignoring your messages. Developing a relationship to cut through the noise is critical.  Not all leads that go to sales are ready to buy, so you have to make sure that you have in place a solid lead nurturing strategy to continue to build awareness and affinity for your brand while your prospect is self-educating. Through paying attention to your MOFU efforts through tactics such as lead nurturing, you can continue to have a relevant conversation with prospects long after your lead generation efforts.

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Cost per click advertising (e.g. AdWords, Yahoo! Search Marketing) overcomes this problem by charging advertisers only when the consumer clicks on the advertisement. However, due to increased competition, search keywords have become very expensive. A 2007 Doubleclick Performics Search trends report shows that there were nearly six times as many keywords with a cost per click (CPC) of more than $1 in January 2007 than the prior year. The cost per keyword increased by 33% and the cost per click rose by as much as 55%.

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Service qualified leads are contacts or customers who've indicated to your service team that they're interested in becoming a paying customer. An example of an service qualified lead is a customer who tells their customer service representative that they'd like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative.

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3. Video How To’s – If you are a subject matter expert or just passionate about your business industry, you can pop in front of a camera to record tips and best practices. This can then be pushed out through your online channels to capture potential leads. This, in particular, is a great lead generation tactic used by business owners banking on video’s popularity and media consumption.

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Successful companies know sales leads come from a variety of sources. Strategies for how to generate sales leads include asking for referrals, conducting customer care calls, and nurturing leads. Being a trusted source of information on the internet and social media, as well as through online networking, are also lead generation strategies. In-person networking works, too.
Remember, networking isn’t all about you. It is easier to listen carefully to others as they speak about their challenges in business. Chances are, you will find opportunities to offer solutions, whether it’s your own product or service, or a product or service from one of your contacts. Helping associates even when it means not closing a sale is not only friendly, it paves the way for referrals. As mentioned earlier, strive to be an advisor that is committed to helping customers find the right solution whenever possible.
Everyone knows that yard signs are great for politicians, but they’re also a great way to generate gym leads (or find a kidney!) Go to your local sign shop and have them create some yard signs for your gym. You can get them for about $20 a piece, and they’ll usually print them out in a few colors as well. Get your logo on their, as well as your address and phone number. Stoplights are a great place to search for gym membership leads. People are driving home from work and when they see your gym sign at the intersection, it might be just the motivation that they need to get in shape. Think about putting your text message code on your sign to give people a super fast way to sign up. With the elections coming up, you can easily get some signs for cheap once the elections finish. These lawn signs are a perfect way to start advertising your business. Simply spray paint them white and you’ll have a clever little gym marketing tool in your hands.
Landing pages have one call-to-action in mind. Instead of overwhelming visitors with information regarding your business and all the products and services you offer, it is essential that you narrow the focus down to one specific goal in mind. Be sure to cut out any excess information that isn't essential to the campaign, and be sure to include only one form or call-to-action link for them to utilize.

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Lead nurturing also increases lead to opportunity conversion rate, drives more revenue, and shortens the sales cycle. It is about finding the right buyers at the right time. Lead generation brings buyers into the funnel, but lead nurturing and scoring sends them to sales so that your sales team can close the deal at the right time. In fact, according to MarketingSherpa’s Lead Generation benchmark report, companies who leverage lead nurturing see a 45% lift in lead generation over those companies who do not use lead nurturing.
By producing authoritative content, you build credibility within the marketplace. In time, customers view you and your company as knowledgeable and helpful. You create and offer content for a distinct audience, your targeted one that is driven by choice and perhaps interactivity. Consumers embark on a journey when attempting to find solutions to their problems. They generally seek information for each part of that journey. In the beginning, they are familiar with their problem and solutions that have potential. Mid way they begin comparing some possible solutions. In the end of this journey, they give their due diligence to make a final decision. It isn’t uncommon for consumers to conduct twelve searches before being on your specific brand’s site. Generally, eighty-one percent will research online before making that purchase or that appointment. In multiple forms, your quality content makes all the difference.

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Once you have a good mix of high-value content, including visual content, start promoting it on social channels. The more engagement you get, the more Google considers your content to be of high value, which in turn boosts your SEO rankings. Search engines look for natural links, so the more informative your content is, the more likely people will link to it naturally.

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Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
In summary, lead generation is not easy but it is a must have process for any business to survive.  Some companies survive on inbound alone. However, for many B2B companies and start-ups this is not an option. I liken lead generation to mining for gold.  You should never depend solely on one source of leads but have multiple sources for lead generation in case one vein dries up.
Develop your leadership leads. Try to build on the leads you find through your thought leadership efforts, particularly if your initial interaction is online. Schedule a meeting or make a phone call. A phone call is a more personal form of communication, and it is not a generic or mass media message. Plus, it shows your potential lead that you and your company are real, and that she’d be doing business with a real person.
We have had the pleasure of working alongside some great clients in some of the toughest industries like restaurants, health and wellness, beauty and home improvement. We have come on top by not only generating leads for these businesses but also saving them a lot of money and time, every time. But does this make you wonder where we get our leads from? The answer will surprise you.

Use direct mail to entice customers. Direct mail still works for a variety of businesses. You can purchase a mailing list that fits certain specifications, such as neighborhood or income level, and send your mailing to these people. Be sure to target demographics that fit your product. The more targeted your mailing is, the greater likelihood you will receive interested leads.
Send releases out over the wires. PR Newswire and Business Wire are well known press release distribution services. Some services charge a fee, and others are free. Look for general distribution platforms like PRWeb and Newsvine, and also industry-specific distributors or “Microlists” that deal with niches such as tech, healthcare, lifestyle, and finance.

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If you’re the owner of a gym, you know that generating new gym membership leads is one of the most important aspects of your business. New leads turn into new clients and new clients turn into increased gym revenue. Recurring monthly revenue is the life-blood of any fitness business, and the more leads you generate, the better. However, there is no secret gym lead generator out there. It takes work, patience, failure and practice. However, if you put in the work, you’ll be getting more leads in no time.
While inbound marketing is getting a lot of buzz, a well-rounded marketing mix should include both inbound and outbound marketing strategies. Inbound works for broad lead generation activities, but outbound is good to amplify your inbound efforts, and target specific opportunities. So what exactly is outbound marketing? It’s using outbound channels to introduce your message and content to your prospects, typically through rented attention, rather than making your content and messages availableon your own properties.

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Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

There is certainly no doubt about the fact that social media has helped us in a lot of ways. Not only has it made possible for us to communicate with people from all over the world but it has also made sure that businesses online get the right audiences and promotions that they need. Businesses can also appreciate lead generation from social media and enjoy great conversions.


Your content is the foundation of your inbound marketing efforts. According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”. Think of content as the fuel to all of your marketing campaigns from email to social. Create content that is impactful to your audience and drives sharing. Through creating high quality content, you can begin to gain your buyer’s trust and start breaking through the noise.
Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user's name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click "Submit" to become a lead. (Hint for HubSpot users: You can connect Twitter Lead Gen Cards to your HubSpot Forms. Learn how to do that here).
You can capture leads by asking those that are interested to add their email addresses to your list or fill out a postcard. Even better, leave out a fishbowl into which visitors can drop their business cards. Hold a drawing at the end of the tradeshow to give free prizes that relate to your company, like gift certificates. Be sure to have plenty of business cards of your own handy to hand out as well.

We discuss the use of gym sign spinners in another blog post, but it’s a great way to generate leads. If there’s one thing that’s great about sign spinners, it’s that they get a LOT of eye traffic. Just think about the last time you saw a sign spinner. You probably remember EXACTLY where you were at when you said to the kids in the car, “Kids, look at him spinning that sign over by the stoplight.” You also probably remember the business he/she was promoting. Put your gym logo on the sign and get that spinner out there! Better yet, put your FitnessTexter texting code on your sign. That way, if people are stuck at a light, they can text your code for your free week pass and you’ll get an email lead notification. If you’re not a fan of using a sign spinner, sit down with your marketing team and try to think of creative ways to get the word out about your business. You could be the best gym in your entire city, but if no one knows about you, it doesn’t do anyone any good. Time to brainstorm!

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