Before you can start generating gym leads, here are some questions you need to ask yourself. How do you generate leads for your gym? Are you doing flyer marketing, social media marketing, any marketing? Secondly; How do you get those leads to actually take advantage of their promotion? Are you following up on a consistent basis? Finally; How do you close those leads? We won’t talk about closing leads in this post, but check out our future posts on that. Generating leads is like prospecting for gold. You’ve got to work a few strategies, but when you hit the motherlode, you go big!


LinkedIn is a business-centric platform, so if you do pitch something to an executive, it will be accepted. In some cases, other platforms such as Email, WhatsApp Web, or Facebook might work, but you run the risk of upsetting the person you contact. If you are going to use these platforms to communicate with potential leads, then its best you do your homework first by finding out more about the person you are contacting. 

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Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.
FitnessTexter LLC is not affiliated, connected or associated with the CrossFit, Inc, 9Round Franchising, LLC or any of their subsidiaries. CrossFit, Inc. & 9Round Franchising, LLC do not sponsor, approve of, or endorse FitnessTexter LLC. CrossFit is a registered trademark of CrossFit, Inc. All products mentioned are registered trademarks or trademarks of their respective companies. Their use does not imply any affiliation with, endorsement by, or certification by the respective trademark holder.
Attend industry events and meetups. Join local, national, and even international trade organizations. Look for nearby events hosted by your local chapter. You can also find potential leads by looking at clubs with interest areas relevant to your business. Look at Meetup.com,[7] for example, to search for clubs and meetups by industry and in your geographic location.
Opportunity to collect valuable prospect information – Lead generation has the potential to gather important marketing information from prospects. Customer information such as needs wants, and preferences can assist you in tailoring your product or service to suit your customers’ needs. Eg. Companies can obtain this information through registration forms.
Everyone knows that yard signs are great for politicians, but they’re also a great way to generate gym leads (or find a kidney!) Go to your local sign shop and have them create some yard signs for your gym. You can get them for about $20 a piece, and they’ll usually print them out in a few colors as well. Get your logo on their, as well as your address and phone number. Stoplights are a great place to search for gym membership leads. People are driving home from work and when they see your gym sign at the intersection, it might be just the motivation that they need to get in shape. Think about putting your text message code on your sign to give people a super fast way to sign up. With the elections coming up, you can easily get some signs for cheap once the elections finish. These lawn signs are a perfect way to start advertising your business. Simply spray paint them white and you’ll have a clever little gym marketing tool in your hands.

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Every gym owner knows that Facebook needs to be an integral part of your gym marketing strategy. However, don’t forget about Twitter and Instagram. People(especially young adults) are using Instagram more than ever. Post fun and sexy fitness pictures to your Instagram to start building a following. Once you have a following, start posting your texting code flyer every once in a while (like the example at left). You can post the flyer like they do at left, or you can simple just add a caption to your Instagram photos and start getting gym leads from your Instagram account. You can always give Twitter a shot, though Twitter seems to be more business oriented. Last but not least, we should probably mention Facebook advertising. It goes without saying that advertising on Facebook is going to cost you some money. It’s not cheap these days to get your brand in front of Facebook’s user base, but it can be a good investment if you do it correctly. Spend some time getting up to date on the types of marketing strategies that businesses in the fitness industry are doing, and then formulate something that will work well for your specific situation.

Don’t drop your customer after the sale. A happy customer who has a continued relationship with you and your company is likely to buy again.  It shouldn’t come as a surprise that it’s cheaper to sell to an existing customer than to acquire a new lead. Follow-up calls are a strategic way to nurture customer relations and a great time to ask for referrals. Sometimes the most quality leads you have are actually your current customers.
Lead nurturing also increases lead to opportunity conversion rate, drives more revenue, and shortens the sales cycle. It is about finding the right buyers at the right time. Lead generation brings buyers into the funnel, but lead nurturing and scoring sends them to sales so that your sales team can close the deal at the right time. In fact, according to MarketingSherpa’s Lead Generation benchmark report, companies who leverage lead nurturing see a 45% lift in lead generation over those companies who do not use lead nurturing. 

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Visitor Tracking: Hotjar has a heatmap tool — a virtual tool which creates a color-coded representation of how a user navigates your site — that helps you understand what users want, care about, and do on your site. It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and more.
Besides Facebook, putting your FitnessTexter code word on your website is very important. Just think of how many people are visiting your site and not contacting you about membership. Your website provides a constant lead generation medium, use it! With FitnessTexter, you can start converting website traffic into new leads. New leads become new members! It’s as simple as telling your web designer to add your codeword to home page. The bigger and bolder you make it, the more people who will see it, and the more leads you will generate. We always suggest to our clients that they include their texting promotion near the top of their website, somewhere near the logo. That way, every single person who visits the website will see their texting promotion. It’s common knowledge in web design that people are not willing to scroll that much; that said, keep your texting code towards the top for best results.

The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influencers and peers.  Additionally, a profound shift has taken place within social media channels. Although social is still important for branding and generating buzz, lead generation is becoming more and more important. By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.
How would you think about generating new leads for your business over the next couple of months? It’s best to focus on a few approaches and do them well, then trying to tackle too many ineffectively. Setting your sights on a couple is a good idea. One approach could be an email marketing campaign. Sending emails inspire customers to visit your website, possibly make a purchase, and most importantly engage with your brand. Facebook is a powerhouse with promoting businesses and stirring up interest, both organic and paid options are effective
The problem is that information abundance equals attention scarcity. This is known as attention economics. Social scientist Herbert Simon was the first person to discuss this concept when he wrote “in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”
Once a lead is a part of your lead management system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase. Retaining their interest in being part of your email list is vital. It’s time to work to build this lead into a long-term relationship that involves both trust and loyalty with your business.

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Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized. Remember that someone reading the blog may not want to immediately sign up for a demo, so highlight the Calls-to-Action that ask your reader to subscribe to the blog or to follow you on social channels. A well laid out blog will keep your readers interested, coming back for more, and hopefully curious enough to start looking at the rest of your site. Keep your readership up and position your blog as a gateway to conversion.
The first step of lead generation is identifying your target audience. You can't successfully reach and sell to your ideal customer if you don't know exactly who that is, so it's important to research your audience and come up with a clear picture of who they are, where they live, what they like to do, how much money they make, what their lifestyle and personality is like, etc.

In the old world of information scarcity, the concept of “lead generation” meant marketing found the names of potential buyers and passed them to sales. Buyers expected that they would have to talk to sales and sales expected to speak to uneducated early stage buyers that may not yet be qualified. This has all changed. Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person.  So businesses must make sure that they build their digital presence.


LinkedIn is a business-centric platform, so if you do pitch something to an executive, it will be accepted. In some cases, other platforms such as Email, WhatsApp Web, or Facebook might work, but you run the risk of upsetting the person you contact. If you are going to use these platforms to communicate with potential leads, then its best you do your homework first by finding out more about the person you are contacting.
5. Pop up forms – Having great content on your website is not enough if you don’t capture those interested leads. As a best practice, we always tell our clients that if someone is reading the content on your landing page for more than 10 seconds, then the user is interested in your type of business. That is when we hit them with a pop up on the page before they can continue.An example of a lead generation pop up form
Whether you are hosting a small private function, a large-scale international tradeshow, or an executive-level webinar, event marketing needs to be an integral part of the lead generation mix. After all, events are a critical component of an outbound marketing strategy. Essentially, events offer you the chance to define your brand, clarify the solutions you provide, and establish personal connections with participants. And while they provide you with an invaluable opportunity to engage with prospects and customers, events also give attendees the chance to interact with each other. As every marketer knows, there is no better advertising than the direct words of a satisfied customer. Events also provide a venue to deliver speeches and content that convey your company’s thought leadership and raise your perception in the eyes of buyers.  Compared to other marketing tactics, events are more likely to quickly turn a prospect into a strong lead. As a lively, interactive, educational forum, events position your business as a trusted leader in a field of many.
Spend time understanding your different customer types and the specifics of that they are aiming to achieve. Are they novices or professional buyers? Are they buying for themselves or making a recommendation? Is it an emotional or a rational purchase? Clarity on these points will help guide you in creating content that is effective at addressing your lead's needs.
Successful lead generation is about referrals, in-person, and online networking, but a little creativity goes a long way in reaching potential customers. For example, David Morgan and Alex Chavez, Co-Founders of Security Dealer Marketing, helped a local security company sponsor a public service day and provided free high-resolution photos of families with Santa. The event generated 400 leads, 10 sales, local brand exposure, and lots of fun Christmas pictures.

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Once a lead is a part of your lead management system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase. Retaining their interest in being part of your email list is vital. It’s time to work to build this lead into a long-term relationship that involves both trust and loyalty with your business.
Give potential web leads something to do. When someone does arrive at your page via your SEM efforts, they should have some clear options of what to do. Make it easy for them to leave their contact information or purchase your product or service through ecommerce. Your web content management system might already have an ecommerce plugin or application, such as WordPress’ MarketPress, or you can add ecommerce capabilities through a third-party provider, such as PayPal.

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