To be honest, there is no fixed formula to a successful lead generation marketing campaign. A free lead generation audit call with our team can help you figure out just that. And we will be the first ones to tell you if a campaign is not working and fix it for you. Let our team explore the lead generation marketing opportunities for your business, today!
Lead generation is a win-win for both the buyer and seller. Buyers can request information from several businesses that offer the product or service that they are looking for, then the seller is given the opportunity to make its pitch to people who have given their permission. These are some of the hottest leads. Conversion rates on leads received in this way generally have a much higher success rate than cold contacts.
Below you’ll find 10 lead generation ideas for your gym (or the gym you manage). These are simple idea to generate gym membership leads at your gym, fitness club, yoga studio, you name it! Seeing as we’re the creators of FitnessTexter, all of them leverage FitnessTexter in one way or another. Even if you don’t want to use a text messaging keyword for your business, you can still use these tips (we’ve just added a FitnessTexter spin to them).

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Conduct Search Engine Marketing (SEM) and Search Engine Optimization (SEO). SEM involves using paid ad words to drive clicks and increase traffic to your company’s website or its online promotional landing pages. SEO is a type of SEM in which you produce content that helps move your site “organically” to the top of searches for companies like yours.
Given LinkedIn’s tremendous value in converting leads, publishing articles or sponsoring updates on the site is an important strategy. Adding advice and expertise can gain you a following and help to put you and your company in the spotlight as a trusted expert in your field. You might include a call-to-action button on social media or blog pieces to quickly generate a pool of interested people and to drive leads.

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The basics we've gone over in this blog post are just the beginning. Keep creating great offers, CTAs, landing pages, and forms — and promote them in multi-channel environments. Be in close touch with your sales team to make sure you're handing off high-quality leads on a regular basis. Last but not least, never stop testing. The more you tweak and test every step of your inbound lead generation process, the more you'll improve lead quality and increase revenue.
Once you’ve connected with potential customers, nurture those connections. Don’t limit yourself to one social site — expand on to relevant ones whenever possible. Social selling expert Jill Rowley counsels people to read what your prospective clients read and then tweet or post about it. Regularly posting valuable content increases your ability to be a trusted source for customers as they research their purchase.

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To be honest, there is no fixed formula to a successful lead generation marketing campaign. A free lead generation audit call with our team can help you figure out just that. And we will be the first ones to tell you if a campaign is not working and fix it for you. Let our team explore the lead generation marketing opportunities for your business, today!


Don't use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that's relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.

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It's tough to figure out if your lead generation strategy is working if you aren't looking at industry data. That's why we partnered with Qualtrics to survey more than 900 marketers from all different industries in North America and Europe to create a demand generation report with data on website visitors, leads, opportunities, customers, and revenue.

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Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer's journey might be interested in an informational piece like an ebook or a guide, whereas someone who's more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.
A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead” in the digital marketing world. Now, to capture this lead – meaning you make them take the first step in your sales cycle – marketing agencies see value in employing different marketing tactics otherwise known as lead generation marketing.

Offer your own expertise. When you’re experienced in your own business sector, you might want to write articles of your own for trade publications. Authorship can put you in front of new audiences. The articles you write are also excellent self-promotion just like your press hits. Promote your authored articles as well in your emails, newsletters, social media, etc.

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Look for trends and patterns. Are there particular times of the day, week, or month that you experience more or less travel? What about the geographic regions your visitors come from? Try to figure out why. Determine which ad words give you the best bang for your buck. Also identify weaknesses. Maybe you don’t have that many followers on social media, or maybe your online sales are sluggish. This is all information you can use.
You may think direct mail is a thing of the past. But it’s still effective for targeted communications. Consider a content asset developed for high-level executives. Executives don’t usually browse the web for information. And it can be hard to get through to them via email. That means they may not come across the content you’ve developed with them in mind. This is where direct mail can prove powerful. You could send a direct mail piece to this audience to make them aware of your new, targeted content asset.  Direct mail also gives you a chance to grab the attention of a hot prospect by being creative and interesting with your message and presentation.
It's tough to figure out if your lead generation strategy is working if you aren't looking at industry data. That's why we partnered with Qualtrics to survey more than 900 marketers from all different industries in North America and Europe to create a demand generation report with data on website visitors, leads, opportunities, customers, and revenue.

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This approach costs less, but takes a great deal of time. It’s for the long term though and can lead to quite a few opportunities over time. It incorporates a number of marketing skills: involving the internet, email, social media, search engines, and SEO. Graphics and design elements are integral parts of it too. You place a trail of information and incentives for others to follow towards you and your company. They seek you because you offer something of value that they are already interested in. They are your target audience. What you have to offer would benefit them. What you channel, they have an interest in it. It’s valuable. You choose your platforms carefully and add elements that will link them back to you.

Post in the "Share an Update" section you're currently looking to identify and help a specific type of prospect with a specific type of problem by a specific date. For example, "We are looking to work with three new commercial landscaping companies by September 1, 2018, that are interested in building their business in the greater Phoenix, Arizona area".
This suggestion can take a bit longer, but it will pay results in the long rung. Before you print your next batch of business cards, add your texting slogan to the bottom of the business card. Then, here’s the important part, make sure to GIVE OUT YOUR CARD. There’s no point to having a business card if you aren’t giving it away. I’ll be the first to admit, I have thrown away lots of business cards after logo changes and title changes. I always ask myself why I have so many left over. It’s because I wasn’t handing them out enough.
With the new buyer it is important to note that your marketing efforts don’t end once a new lead comes into your system – what we call Top of the Funnel (TOFU) marketing.  Many companies do a good job at generating leads, but the problem is that most new leads are not ready to buy yet.  And if a sales rep does engage and the lead isn’t ready to talk with them, it reinforces the notion that marketing sourced leads are not great. As a result leads get lost, ignored, or snatched up by your competitors.

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Product qualified leads are contacts who've used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product (like HubSpot!) with options to upgrade, which is where your sales team comes in. An example of a PQL is a customer who uses your free version but engages or asks about features that are only available upon payment.

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During the launch of one of our client’s hiking equipment products, we helped them design and execute an email marketing campaign targeting existing customers and email lists from a local hiking club. The email talked about our new innovative equipment, launch details and order information. The email response rate and sign ups not only gave our client potential leads who may be interested in their products, but also helped us dissect business data like market trends and customer preferences.

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Lead nurturing also increases lead to opportunity conversion rate, drives more revenue, and shortens the sales cycle. It is about finding the right buyers at the right time. Lead generation brings buyers into the funnel, but lead nurturing and scoring sends them to sales so that your sales team can close the deal at the right time. In fact, according to MarketingSherpa’s Lead Generation benchmark report, companies who leverage lead nurturing see a 45% lift in lead generation over those companies who do not use lead nurturing.

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