John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 2017 and 2018 Inc. 5000 company. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top marketing experts in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award, he has been named the #1 SEO consultant by Clutch.co and most admired CEO by the San Diego Business Journal. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more. https://www.amazon.com/ili-Instant-Offline-Language-Translator/dp/B078J28C1L
The next question you want to ask yourself is whether you need an electronic translator that recognizes speech. Thanks to the growing development in technology it is now possible to speak directly into your electronic translator and receive an automated translation in the other language of choice. Sounds incredible? Well, it is. Say “good afternoon” and you’ll hear "konnichiwa" back in Japanese. It’s important to note that speech recognition is quite a new technology and it still requires an Internet connection for accurate translations.
The palm-sized ECTACO Partner 900 is ideal for those interested in learning Spanish. It instantly converts voice text by repeating it aloud or speaking it in Spanish or English, and also has a roster of other features to help you learn the language. Take a photo of text (such as a restaurant menu) and it instantly converts it to English (an Internet connection is required for this part of the program). There’s also a talking picture dictionary and phrasebook, as well as a full language-learning program with linguistic crosswords and pronunciation assistance. The translator measures 6 x 3.5 x 0.7 inches and weighs 9.8 ounces.
I do wish it did more. The company is very pro one-way translation. Their arguments are valid, but I still think it’d be useful for the other person to be understood as well. It’d be easy enough to say, and have ili translate “press the button and say small sentences,” or something similar, to get the person understand how to use it and to keep it simple. This isn’t as huge of a complaint as it might seem, though, since like I said above, it’s remarkable what one can accomplish with hand gestures. So many travel interactions require simple, easily-understood responses, that getting yourself understood is way more than 50% of any interaction.
I’m split on the ili in two ways. I travel a lot. For the last 3+ years I’ve spent extended time in over 30 countries across 5 continents. In all that time I can count on one hand the number of times I’ve needed any translator. While Mandarin is the most-spoken first language in the world (Spanish being second), English is by far the most prevalent second language. It’s essentially the lingua franca of the world, especially in touristy places. In the times during my travels there was no common language between me and someone, a big smile and hand gestures worked wonders.
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EN-15038:2006 certification: This certification is a specific European standard for translation services and is designed to provide translation service providers with a detailed set of procedures and requirements that are meant to meet the needs of the market. A translation done by a company with EN-15038:2006 certification is read by a reviewer other than the translator before it can be finalized. Translators who work for a certified translation service must meet specific requirements, such as achieving advanced translation certification, an equivalent qualification in another area of specialization in addition two years or more of documented experience translating and/or a minimum of five years’ experience of professional translating.
Machine translation: Machine translation refers to a computer performing the work of translating. Translating services who utilize machine translation employ human editors to proofread and review the machine translation before giving to the client. These translations are often faster than human translations, however, they may lack nuance and cultural fluency. They are a good option when you need a literal translation fast and don’t need it to have exact cultural fluency. https://compass1.org/video-translator/
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